Sample reports
3 levels of ROI, one clear verdict
See what Influtop reveals across three real-world sponsorship scenarios — from a great deal to a costly mistake.
Tech & SaaS
How We Built a $1M SaaS in 12 Months
TechFounders · $2,500 paid
Score breakdown
378K
Views
total
5.1%
Engagement
likes+comments
$0.007
CPV
cost per view
Diagnostic
Strong overall performance with excellent engagement for a tech audience. The CPV of $0.007 is well below the $0.05 SaaS benchmark, making this collaboration highly cost-efficient. The sponsor integration was well-timed and delivered strong brand recall.
Recommendations
- 1
Negotiate a dedicated 60s+ segment in future deals for higher brand recall.
- 2
Request placement in the first 5 minutes to maximise completion-rate exposure.
- 3
Add a creator-specific discount code to directly track conversions.
Gaming
I played this game for 100 hours straight
GamingWithAlex · $8,000 paid
Score breakdown
1.24M
Views
total
2.8%
Engagement
likes+comments
$0.021
CPV
cost per view
Diagnostic
High reach but poor ROI. The price paid is significantly above market rate for this engagement level. The CPV of $0.021 exceeds the typical $0.015 gaming benchmark, making this a costly collaboration with limited conversion potential.
Recommendations
- 1
Reduce budget by 40% or negotiate additional placements at the same rate.
- 2
Ensure the sponsor segment is at least 90 seconds to improve recall.
- 3
Test micro-influencers in the same niche for better engagement-to-cost ratio.
Finance
5 Investing Mistakes I Made in My 20s
MoneyMindset · $3,200 paid
Score breakdown
36K
Views
total
1.4%
Engagement
likes+comments
$0.089
CPV
cost per view
Diagnostic
Despite good placement quality, the video severely underperformed vs. channel average with only 23% of expected views. The CPV of $0.089 is nearly double the finance niche benchmark, making this collaboration a poor investment with no redeeming signals.
Recommendations
- 1
Avoid this creator for future campaigns until view performance stabilises.
- 2
Set minimum view benchmarks (vs. channel average) before signing any deal.
- 3
Always verify the last 10 videos before committing — one viral outlier skews averages.
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